Jan 31

Twitter for Musicians eBook Cover-3 450px

Twitter for Musicians by Carla Lynne Hall is a straightforward, easy-to-follow strategy guide that will help musicians build their online presence by using this popular social media site. This eBook is available for instant pdf download for the introductory price of only $10.00! Quicker than sending an email, Twitter is a popular social networking site that enables musicians to start and build musical relationships in 140 characters or less. Musicians who are unfamiliar with Twitter often get bored before they see the beauty and opportunity of Twitter. If you’re a musician who has given up on your Twitter account, or wants to learn how you can use it to build a buzz about your music, Twitter for Musicians is for you!

Did you know that you can use Twitter to:

  • Build your fanbase
  • Book gigs 
  • Sell your MP3s
  • Meet and communicate with other musicians and music fans
  • Get new visitors to your website, MySpace, etc
  • Contact music industry professionals
  • Learn the latest indie music news and trends
  • and more!

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Many of the tactics outlined in this 35-page guide can be implemented right out of the box. Twitter for Musicians also includes case studies of musicians who have used Twitter successfully, which will help inspire new ideas that you can also use.

“Carla Lynne Hall is an amazing strategist.” – Ariel Hyatt, Ariel Publicity

Carla Lynne Hall is like your cool-ass aunt that gives you the real deal about the music business.” - Darrell McNeill, Executive Director, Black Rock Coalition

Carla, thank you so much for your insights – you really have inspired me!”Emma Wolfin, songwriter

Take a peek at Twitter for Musicians’ Table of Contents:

How Can Twitter Help Musicians
The eBook’s Introduction which details the many ways that Twitter can boost a musicians’ career

For Beginners Only
If you’re totally new to Twitter, this section teaches musicians how to get started, from scratch.

Find Your Twibe
On Twitter, no band is an island. How to find and make Twitter friends

Develop Your Online Brand
Before you build your presence on Twitter, or any other social networking site, it’s good to know who you are, and what you want to stand for

Win Twiends and Influence Tweeple
Good Twitter etiquette, and how to wield your influence like a Twitter Ninja!

Promote Yourself and Your Music!
How to promote yourself, your music, and videos - within 140 characters!

Case Study: Amanda Palmer
Learn how this singer/songwriter used the power of Twitter to make $19,000 in a few days

Case Study: Imogen Heap
Learn how this singer/songwriter used Twitter and video blogs to record her CD, and sell out her performances

Samples of Actual Music-Related Tweets
Tweets from songwriters, musicians, and bands that attracted responses

Twitter Musician Resources
Lists of musicians, music websites, podcasters and other helpful music folks on Twitter; Lists of free Twitter tools to help you manage your goals, and your time

Suggested Reading
A short bibliography of helpful books and guides for indie musicians

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About Carla Lynne Hall:
Carla Lynne Hall is a musician and music marketing consultant based in New York City. Her mission is to make music and share her knowledge with other musicians. As a musician, she has released three CDs on her Moxie Entertainment label, and has toured the world as a singer/songwriter, and professional vocalist. Her current CD SUPERNOVA has been described as “Norah Jones meets Sade for tea on their way to meet The Beatles.”

Carla has also spent a number of years behind the scenes in the music industry: Synch Music Licensing at EMI Music Publishing; Director of Marketing, Juna Entertainment (music management); Musician Mastermind Forum Manager, Ariel Music Publicity; Street Team radio promotion, Hot 105 FM, WHQT (Miami, FL). Carla has given indie music lectures at many venues, including ASCAP, Songwriter’s Hall of Fame, The Indie Music Forum, and Philadelphia Music Conference. She is also the host of Musicians Lunch, a monthly musician’s gathering in NYC, and other cities around the US.

As well as being an Associate Writer for MusicDish.com, Carla is also the former music business columnist for Vibe Magazine, and her writing has been featured in publications around the world. She is the author of The DIY Guide to the Music Biz and Twitter for Musicians. Carla also blogs about the life of an indie musician at RockStarLifeLessons.com

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Nov 9

Duran Duran's JohnTaylor
Duran Duran’s John Taylor, when he was still relevant

Of course I have to quote today’s twitter musician blasphemy, care of 80’s band Duran Duran’s John Taylor.

Special props to the awesome Hypebot blog for catching!:

“When artists today are asked to Twitter their every thought,  their every action, to record on video their every breath, their every performance, I  believe they’re diluting their creative powers, their creative potency and the durability of their work.

And in the long run I believe they’re also diluting the magical power and the magnetic attraction that they can or will ever have over their audience.”

This backward-thinking remark caused a mini-furor today on Twitter.

I love how folks who know NOTHING about twitter love to harp that all we’re doing is talking about what we’re eating. Twitter is a great way for musicians to communicate and share their music with music lovers, and this is simply one of the ways music is marketed today. In the Hypebot blog, a man commented that John Taylor also refused to take pictures with his fans back in the day. If he wasn’t social then, then it’s no surprise that he’s not social now.

One twitter friend raised the point that truly creative people could never be diluted by social media. Another tweep mentioned how Twitter teaches songwriters how to use less words to say more.

In my opinion, if Taylor’s idols Roxy Music were a current band that didn’t twitter, they might only be a local band.  Times are different now, and no one can predict the success of a 70’s band with today’s standards.

Who can really say, you know?

If you check out John Taylor’s BBC article, I’d love for you comment here.


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Nov 6

miley cyrus

A month ago, after attracting 2 million followers, Miley Cyrus issued her last tweet. With great fanfare and a YouTube-produced rap video, she listed her reasons for quitting the popular micro-blogging site, noting in verse, “I started tweeting about pimples, I stopped living for moments, and started living for people.”

Fortunately for fans of the burgeoning social media world, Cyrus’ defection hasn’t inspired a mass exodus among music stars. They still see Twitter as a great way to hawk wares and connect with fans. Moreover, some stars have proven as adept at tweeting as they are at creating tuneful gems.

The diversity of musical genres across the Twitter-scape is staggering. From country to rap to indie rock, more and more singers, songwriters and producers are boarding the Twitter train.

For the rest of the article, visit TheWrap

Nov 5

Devandra Banhart

NYMag.com: A lot of musicians use Twitter nowadays. Why don’t you?

Devandra Banhart: Just because I’m a twat doesn’t mean I can do it. I don’t know. I guess I don’t want everyone to know what I’m doing every second.

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Nov 3

The typical musician spends much of their time being musically creative and so a lot of musicians that should be using Twitter to market their music just aren’t sure where to start or how to use it to its full potential.

So, to help out those that could be using Twitter more effectively I’ve listed some things you could be doing to market your music, whether you are a DJ, band, music producer, promoter or even if you have a podcast to promote.

Luckily, Twitter is simple and easy. The only work that really needs putting in is a little thought and some time on a regular basis. Hopefully that makes you feel a little better.

Twitter is great for sharing thoughts, ideas, tips, advice as well as generating awareness of a band, particular song, podcast, article, press release, review… the list goes on.

On top of the one-way sharing aspect, Twitter also allows for two-way communication via replies and direct messages. This is one of the most interesting aspects of Twitter, in that it bridges the gaps between people who never would have found each other on their own.

Use these features to your advantage. Regular and personal interaction with your followers will help to keep them interested in your content, as well as giving yourself a powerful online identity and – more importantly – presence.

It can also potentially give your followers a personal and positive connection to your band or music. If they are interested in what you have to offer they are likely to keep following you and interact with any content you post – even follow links to wherever you want to send them.

Keep the above in mind when you start posting your tweets from now on and see how this affects your follower numbers. Post the occasional URL and see how many people follow it by tracking stats with your favourite analytics program. If you don’t get much of a result, try another tactic. Or wait a while until you build more followers or gain more trust with your existing followers.

Ashley Mason

Read more on music marketing or find out how to get more from your Twitter account with Twitter marketing.

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